Along with its surrealistic, gravity-defying visuals, the commercial was noted for its use of an ethereal, acoustic-driven soundtrack performed by Karen O, lead singer of the Yeah Yeah Yeahs. Clean Productions. The commercial won three silver Clios, a Gold Effie and a pair of Cannes Gold Lions, including the very first such award for original music. Karen O released an expanded version of the song as a single. Now, to celebrate its merger with Nylon Studios and the formation of expanded commercial music and marketing firm Squeak E. Clean Studios, Spiegel and his team have remade the song for a music video that pairs clips of the company's crew at work with archival footage from NASA. Some 14 songsmiths from the combined company submitted ideas for the remake. Though recognizable, the update has a more upbeat, energetic feel compared to the original. Its transformation speaks to the power of music to transcend space and time, engaging new listeners with rhythms and vibes shaped for the moment.
Change is a Team Sport in adidas Originals Ad Directed by Jonah Hill
Throughout its existence the instantly recognisable silhouette has graced the feet of teams and crews at the forefront of culture worldwide. Having changed the game on the court 50 years ago, today the sneaker is made for game-changers off of it. Celebrating five decades of culture makers, boundary pushers, and limit breakers, adidas Originals launches Change Is a Team Sport. The film, which is part of a campaign created by Johannes Leonardo follows skater Jenn Soto as she makes her way through a facility where creators from different crafts and generations come together to work for change. And there's no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity. General Manager adidas Originals and style: Torben Schumacher.
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